One of the biggest media platforms was planning to launch a news feed service with new functions, including filtering spam and clickbait using its own special information selection algorithms.
We created a 3D world with a large factory, conveyors, and tools for sorting content. Cheerful people-marshmallows carefully separate hearts from broken bits — this is how we metaphorically presented the work of a complex algorithm.
Unfortunately, this service was never released, and therefore this project was never published. But both client and agency were happy with the spot and agreed for it to be published in our reel.
Client: Zebra Hero