Delimobil
A major carsharing service wanted something fresh and playful for their new partner discount campaign. Usually known for their strict and polished style, they turned to us for a softer, more charming approach. Our mission? Add a touch of cuteness to their image with an experimental, upbeat ad.
The centerpiece of the spot was an adorable animated car with big, expressive eyes—dancing its wheels off to a hip-hop track. Fun fact: the track was written by our very own creative director, giving the whole project an extra personal touch.
We started with a frame-by-frame animatic, laying down the rhythm and flow. From there, we moved into detailed 3D animation, bringing this lively little car to life. The result? A delightful and unexpected twist on their usual style that left everyone smiling.
Client: Delimobil
The centerpiece of the spot was an adorable animated car with big, expressive eyes—dancing its wheels off to a hip-hop track. Fun fact: the track was written by our very own creative director, giving the whole project an extra personal touch.
We started with a frame-by-frame animatic, laying down the rhythm and flow. From there, we moved into detailed 3D animation, bringing this lively little car to life. The result? A delightful and unexpected twist on their usual style that left everyone smiling.
Client: Delimobil