We were tasked with designing a series of medical pills and placing them alongside portraits for EApteka, a leading online pharmaceutical store. Our goal was to ensure the visuals conveyed both clarity and creativity, while aligning perfectly with the brand's values.
To bring the concept to life, we oversaw the shooting and art direction, incorporating a distinctive ASMR-inspired soundtrack that gave each pill a unique character. This added an innovative auditory element, setting the ad apart from typical commercials.
The final result not only caught attention visually but also resonated through sound, making it a memorable experience. EApteka continues to push creative boundaries in the pharmaceutical space.
Brand: EApteka