Green Idea

Green Idea — the plant-based and dairy-free food manufacturer — decided to try an animation format for their advertising campaign, and we totally fell in love with their product concept.

We created a magical world of human-like, plant-eating koalas who reflect this concept. Koalas are friendly inhabitants of a beautiful island where they lead a healthy lifestyle and have fun while making dairy-free yogurt. Some practice yoga while others extract milk from nuts.

Each koala has the recognizable features of city dwellers striving for nature. We were a little puzzled by the client’s request to create an almond with a cow udder, but the result was suitable and even eye-catching. Eat healthy, live healthy — koalas!

Client: Share Agency
Brand: Green Idea