Love Generation

A bold cosmetic brand needed an ad for three beauty products for social media. They wanted to use top influencers but stay focused on the product.

For this reason, we brought to life an eyeshadow palette, a nail polish, and a skin foundation as the lead characters of three spots. The characters embodied the personalities of two specific Instagram celebrities, making them unmistakably recognizable — they even voiced them.

In the final product, the characters invite the audience to take care of themselves using the client’s products.

Client: LOVE Generation