Neo

A New Year’s tale took shape in our ad for Neo kids’ speaker. The client provided a poem, and we brought its words to life with vibrant visuals. Featuring AI assistant Marusya, who tells magical stories, the ad is filled with whimsical forms — unicorns, robots, and a dragon, in honor of the Year of the Dragon.

Flying stickers add even more fun, inspired by the sticker sets included in the product box.

We started with a frame-by-frame animatic to lay out the story’s beats, then transitioned to detailed 3D animation. To set the perfect vibe, we created an original hip-hop track that drives the energy of the spot. The rhythm and flow reflect the ad’s playful and dynamic spirit. This approach ensured every movement and transformation stayed true to the poem’s imaginative vision, resulting in a lively, unforgettable New Year’s campaign.

Brand: Capsule Neo